Current State

• We use our website and an online newsletter as marketing tools.

• We do not have a marketing plan.

• We do not have established relationships in the educational community.

• HPT is not widely known or understood in the DFW area.

• George Pavelek provides HPT outreach on an ad hoc basis.

• Corporations do not currently offer financial support to our chapter.

Ideal State

• Our chapter has a strategic marketing plan to communicate an increase membership.

• We have a continuous strategic marketing plan. Within that plan we address marketing to the community, corporations, and schools.

• Local universities and colleges recommend ISPI DFW to students and the community.]

• Businesses and organizations in the DFW area have a clear understanding of HPT and its uniqueness and how it can help them.

• ISPI DFW has a corporate membership team whose focus is on educating local companies on HPT and our chapter.

• ISPI DFW has strong corporate sponsorships.

Project Description

Business Drivers

Planned Approach

Project Milestones/Progress

Anticipated Results

Benefits

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Last Update: 12/3/2004 -- ISPI DFW eMail: questions@ispidfw.org -- ©2004-2005. All rights reserved. ISPI DFW